Clare Afman

Managing Director of Sales, Marketing & PR

Clare Evans-Afman is a passionate and innovative hospitality expert who consistently leads teams to extraordinary heights and turns hotels into award-winning, ‘must-visit’ destinations all over the world. Truly a world traveler herself, Clare’s two-decades of industry experience have led her across five continents while pre-opening, leading, and supporting many independent luxury hotels including Dunton Hot Springs Resort & Spa, 21c Museum Hotel, and Lumière Hotel.

Clare is a proven business developer and turnaround specialist who achieves success by creating innovative, ‘outside of the box’ revenue enhancing opportunities and marketing strategies. Her career highlights include putting Dunton on the map for high-end travel as it became recognized as one of the most luxurious and romantic retreats in the US and leading the 21c Museum Hotel to be named the #1 hotel in the US by Conde Nast Traveler Readers’ Choice Awards in 2009.

Clare now leads the Sales, Marketing & PR efforts for Casa Chameleon Hotels, and she ensured that the opening of Casa Chameleon at Las Catalinas was successful by securing top media placements, travel partner alliances, and industry awards including the latest Travel & Leisure World’s Best Top 100 Hotels 2019.

Clare is known for her unwavering, positive and inspiring leadership style, combined with an endless passion for the hospitality industry and incredibly strong relationships within the travel world.